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DOES DESTINATION ATTRACTIVENESS AND DESTINATION IMAGE CREATE INCREASE OF VISITING INTENTION IN INDONESIA RURAL TOURISM?

Syahmardi Yacob, Johannes Johannes, Nor Qomariyah
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS , Volume 3, pp 122-133; doi:10.29259/sijdeb.v3i2.122-133

Abstract: The purpose of this study is to investigate the effect of destination attractiveness and destination image on visiting intention in Indonesia rural tourism. Data were collected from tourist are visiting rural tourism in Kerinci district, Jambi Province (Indonesia). The research finding is the significant impact of destination attractiveness through destination image towards development of visiting intention. This is the first study to examine the impact of destination attractiveness trough destination image to visiting intention in Lempur as a rural tourism at Jambi Province. This study used the three variables important factors to develop tourism destination where one of potential object destination existed, meanwhile destination image from the tourism influenced their interest to visit. A main reason destination attractiveness is one of key factors to attract tourist what they want and need. Secondly, an important to create nature tourism achievement perspective between local people and government. Third, also to increase a public awareness of their effort an environment protecting and preserving it as economic value thru rural tourism.
Keywords: rural tourism / destination image / Destination attractiveness / Create / Visiting Intention

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