Interpreting the Second Creation of Legend of Zhen Huan by Network Audiences from the Perspective of Communication Psychology

Abstract

It has been ten years since the first broadcast of the phenomenal TV drama Legend of Zhen Huan, but its influence and popularity have not sub-sided with the passage of time. The vitality of the Legend of Zhen Huan is even more enduring on the Internet. Secondary creation forms such as Zhen Huan quotations, Zhen Huan expression packs, bullet screen God reviews, film and television archaeology, and so on emerge endlessly. Behind the increasing interest of network audiences in their secondary creation, there are multiple communi-cation psychological motivations, such as entertainment psychology, interaction and self-expression psychology, conformity, and group identity.