Abstract: The low regeneration potential is one of the main causes of the depleting population of threatened species. Phlomoides superba an endangered species is facing depletion in its natural habitats due to various causes including habitat destruction, low regeneration and exploitation. The ornamental potential of this species makes it suitable for cultivation in gardens for sake of both ex-situ conservation and beautification as well. Because of this, a suitable mass scale propagation protocol is required to prevent wild exploitation of this species for commercial use and also for its reintroduction in suitable habitats.