Impact of Business Communication Determinants on Business Profitability: An Empirical Evidence of Citibank in Greece

Abstract

The aim of this research was to assess the impact of business communication on business profitability using Citibank Greece as the case study. Communication has been for a long time a great tool of improved performance in organizations because it contributes in bridging the gap between the organstaion and its different stakeholders. However, little focus is normally given on how communication influences profitability of different businesses. Therefore, the aim of this study was to determine the link between business communication and business profitability by employing literature and contextual based research instrument. The research was conducted as a descriptive survey from where data were collected using an online survey questionnaire. The analysis of data was conducted using various expository statistical methods of analysis. Finally, the obtained results strongly suggest that effective communication in business has an obvious and indisputable influence on business profitability and performance.