Effect Analysis of Trust, Ease, Information Quality, Halal Product on Online Purchase Decision of 2016-2018 Batch Students of Islamic Economics Study Program in UIN Walisongo at Shopee Marketplace
Open Access
- 31 October 2019
- journal article
- Published by UIN Walisongo Semarang in Journal of Digital Marketing and Halal Industry
- Vol. 1 (1), 1-18
- https://doi.org/10.21580/jdmhi.2019.1.1.4772
Abstract
The existence of onlineshop has many advantages, one of them is to facilitate the effective purchase and selling for the community. Shopee is an online shop platform that has many users. It can not be separated from the trust built by the marketplace. Trust, ease, and quality of information become important aspects for marketplaces to attract customer interest. Halal products are special requirements given to customers who are Muslim, in order to avoid things that are prohibited by syara 'against purchase decisions in the marketplace. To see the effect, a research was conducted on students as the biggest onlineshop actors with variables of trust, ease, quality of information and halal products as independent variables on purchase decisions as dependent variable. The results showed that the variables of trust, ease, quality of information and halal products had a positive and significant effect on purchase decisions in shopee marketplace.Keywords
This publication has 5 references indexed in Scilit:
- PERILAKU MASYARAKAT SUNDA MUSLIM DALAM MENGONSUMSI PRODUK HALAL DI KOTA BANDUNGJurnal Riset Bisnis dan Manajemen, 2018
- Organizational impact of system quality, information quality, and service qualityThe Journal of Strategic Information Systems, 2010
- The Commitment-Trust Theory of Relationship MarketingJournal of Marketing, 1994
- Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information TechnologyMIS Quarterly, 1989
- Measuring Purchase‐decision involvementPsychology & Marketing, 1989