In the era of self-media, information dissemination which is based on independent provision and sharing by ordinary people is characterized by personalization, popularization, immediacy and autonomy, causing a great impact on politics, economy, society and other aspects. In the self-media environment, everyone may become the receiver, creator and sender of media information, which has an important impact on the value formation of college students. College students should have high media literacy, be able to distinguish right from wrong, distinguish true from false, and spread positive energy. Improving media literacy education through a variety of ways is an important way to cultivate talents with morality, high quality, innovative thinking and ability. It helps college students improve themselves better and faster.