Abstract
This paper is written to help relieve existing environmental problems. This paper focuses on how insights from Behavioral Economics can be drawn and affect human behavior in order to reduce pollution and relieve environmental problems. This research involves several interviews with government officials involving the preservation of energy and water, managers of environment-related corporations, and leaders of non-government organizations that are trying to reduce pollution and save the environment. Reviewing the existing measures taken by governments, this paper analyzes different points of views and approaches and gives several practical suggestions on reducing pollution in the Behavioral Economics point of view, which can be referred to by legislations and other organizations and helps eco-friendly policies to be more efficient and accepted. This paper also evaluates different measures that could be taken and the costs and benefits of different alternatives, bringing a clearer understanding of the impacts of many possible actions that can be both vital and beneficial.