Abstract
The paper explores the distinctive features of the study related to the specific representation of the emotion concepts. Several well-known approaches to the analysis of concepts based on the implementation of different research material are highlighted. The paper proposes a comprehensive methodology for the study and analysis of the linguacultural emotion concept of HAPPINESS, its artistic dynamics, based on the principles of integration of various scientific methods. The study enabled us to carry out a multifold description of the analyzed linguistic expression of the concept and to identify the specific features of the concepts in the English artistic discourse as well as in the Ukrainian translations. The complex and systematic approach to the study of an emotional concept is justified to serve as a characteristic feature of this methodology that attempts to identify textual functioning, structural features, emotive and valuable features of the concept. The study demonstrates that the effective use of provided methodology for the study of an artistic concept requires a special algorithm for the application of scientific methods in order to isolate and characterize the verbal expression of the content of the emotion concept. We consider the implementation of general scientific and empirical methods based on the principles of verbalization, objectification and interpretation of the linguacultural emotional concept for a systemic study of the conceptualization features of the concept. The methodology is represented by the example of a complex analysis of the specific features of the key components of the concept HAPPINESS, a verbal embodiment in a Fr. Sc. Fitzgerald’s piece of art ‒ “The Great Gatsby”. The proposed methodology contributed to the identification of 6 dominant conceptual structures in percentage terms and distinctive features of their artistic translation.