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Consuming Passion for fashion, identity construction & entrepreneurial emergence at the bottom of the pyramid

Nnamdi O. Madichie
Published: 3 May 2020
Small Enterprise Research , Volume 27, pp 195-222; doi:10.1080/13215906.2020.1761870

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Keywords: luxury fashion / Democratic Republic of Congo / Congo Brazzaville / Bottom-of-the-pyramid / African Entrepreneurship / sapeurism / sartorial subculture

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