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The competitiveness of the enterprise as a factor of its market superiority

I Sandrakova, A Spryzhkova, Zh Shmeleva, A Stupina, L Yushkova
IOP Conference Series: Earth and Environmental Science , Volume 315; doi:10.1088/1755-1315/315/2/022063

Abstract: Currently, many issues related to ensuring the enterprise competitiveness, the formation of its market superiority, improving the efficiency of production and development of the pork market, the necessity for its regulation, taking into account the conditions of import substitution, remain far from being resolved. This fact predetermined the research relevance to improve the competitiveness of the pig complex LLC APC "Chistogorsky" (Limited Liability Company Agricultural Production Complex "Chistogorsky"). State policy aimed at economic security, places the global development of pig complexes in all regions of the Russian Federation into the list of priorities. The goal is quite obvious – domestic chilled pork should displace imported chilled and frozen meat. The movement in this direction will provide a large national producer with comfortable conditions for development, and the end user with inexpensive and high-quality products.
Keywords: pork / market / competitiveness / enterprise / superiority / Chilled / Pig Complex / Chistogorsky

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