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The Effects of Consumers' Values and Norms on Intentions to Visit Eco-friendly Events

Yeong Gug Kim, Jang Hyun Nam, Eun Ju Woo
Journal & Article Management System , Volume 15, pp 169-185; doi:10.31927/asec.15.4.9

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Keywords: model / attitude / norm / behavioral / intentions / friendly / Eco / Egoistic / Visiting Intention

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