Corporate Social Responsibility and Ambidextrous Innovation Investment

Abstract

基于2012年第十次中国私营企业调查的微观数据，本文从双元创新投入视角探究了企业社会责任对创新活动的影响。研究发现，企业社会责任战略导向对双元创新活动存在促进效应和选择效应，即企业社会责任促进了企业双元创新投入总水平，但这种促进作用主要体现在探索式技术创新而非利用式技术创新活动中，存在着对双元创新活动的选择机制。进一步研究发现，上述效应只在知识产权保护环境较好的地区发挥作用。研究结果表明，企业社会责任行为能在促进社会和谐带来社会福利的同时，加大创新投入水平，优化创新投入结构，存在对经济增长的正向溢出效应，且需要与良好的外部制度环境互动发挥效益最大化。因此，政府积极鼓励引导企业履行社会责任，营造良好的企业社会责任生态环境是推动社会和谐与经济增长兼容的重要非正式制度安排。 Based on the data of the 10th China Private Enterprise Survey in 2012, this article explores the impact of corporate social responsibility on ambidextrous innovation. The study found that the strategic orientation of corporate social responsibility has a promotion effect and a selection effect on ambidextrous innovation activities. Corporate social responsibility promotes the overall level of corporate ambidextrous innovation investment, while just for exploratory technological innovation rather than utilization in technological innovation activities. Further research found that the above-mentioned effects only work in areas with a better environment for intellectual property protection. The research results show that corporate social responsibility behavior can increase the level of innovation input and optimize the structure of innovation input while promoting social harmony and social welfare. There is a positive spillover effect on economic growth, and it needs to interact with a good external institutional environment. Therefore, the government actively encourages and guides enterprises to fulfill their social responsibilities, and creating a good corporate social responsibility ecological environment is an important informal institutional arrangement that promotes social harmony and compatibility with economic growth.