Memes as political consumerism restructure communication positions in society, discouraging traditional forms of political communication and causing ideological allegiances to erode more deeply. The study used qualitative design to explain forms of political resistance using memes as a means of communicating. The method used is a critical analysis of the contents of Grand Kien's book Communicating with Memes Consequences in Post-truth Civilization. Results generally explain that Grant Kien's book Communicating with Memes Consequences in Post-truth Civilization provides a balanced analysis of the purpose of memes, identity politics and communication reconstruction in the post-truthera. In the early chapter Grant Kien gives an assumption about the communication chaos posted on social media called Digital Steamworks. In his writing, Kien said that memes on social media as a political tool as well as a tool to corner the position of the media and society. The political styles highlighted on social media are increasingly operating as a focus for post-truth lifestyle choices rooted in identity politics. Political deconstruction became a conservative choice, favoring a more eclectic, fluid and specific form of political recognition. Meanwhile, memes tend to be a means to reproduce political messages across a narrower spectrum. The conclusion of the study is that memes, which were originally a common form of communication message, shifted into a tool of political propaganda.