Assimilation of Communication Deviance in Customer and Banker Appraisals of Commercial Banks in Kathmandu, Nepal
- 1 January 2022
- book chapter
- other
- Published by IGI Global
Abstract
Communication in the commercial banking sector in Nepal is carried out very poorly in correspondence. Practicing effective banking communication makes work easier, faster, comfortable, and accurate as a mediator between bank, customer, government, shareholder, suppliers, client, board of directors, and employees. The purpose of this chapter is to provide insight on how the banking communication system operates in Nepal, how effective those techniques and tools are, and thereby proposes policy recommendations for improvising banking communication. The chapter uses extensive desk reviews followed by related literature to understand the field of study. In the demand side, providing time to address customer problems, adopting effective communication measures, and increasing banking facilities increase awareness in banking communication, while, on the supply side, in order to improve the banking system, the banks should focus on financial service management, adopting e-banking and organizational regulation policies for customer satisfaction.Keywords
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