Behaviour change interventions in breast and cervical cancer screening promotion
Open Access
- 23 April 2020
- journal article
- Published by Vilnius University Press in Informacijos mokslai
- Vol. 87, 86-99
- https://doi.org/10.15388/im.2020.87.28
Abstract
To encourage women to participate in breast and cervical state-paid screening programs, an experiment was conducted, during which easy access was provided to the screening and each woman who had not used the state-paid screening opportunity was addressed through direct communication. Screening coverage after the experiment improved up to 288%, demonstrating the importance of a behavioural economics nudge approach and tailored communication in the overall health communication process provided within the socio-ecological model.Keywords
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