MODERN FEATURES OF EMPLOYMENT TRANSFORMATION AND THEIR INFLUENCE ON HUMAN AND SOCIAL CAPITAL OF BANKING INSTITUTIONS

Abstract

The article defines the essence of the process of employment transformation, characterizes current trends related to socio-economic and innovation-technological development of the economy, their impact on employment, human and social capital of organizations. Based on the analysis, it is emphasized that modern changes in the structure of employment are caused by a symbiosis of two factors: the spread of new non-standard forms of employment and models of working time and global digitalization of all spheres of socio-economic activity. Main trends in the field of employment, which are complex in nature, have been identified. In accordance with results of the research, a model of employment transformation under the influence of modern tendencies is built, within the framework of which special attention is paid to the peculiarities of the development of non-standard forms of employment. In order to assess the impact of modern transformational changes in employment and opportunities for national enterprises to adapt to these changes, the potential of Ukraine is analyzed by a system of indicators for assessing the competitiveness of human and social capital in the context of main parameters of modern innovation environment. An assessment of the relationship between the dynamics of main indicators of the banking sector and the level of employment in it by groups of banks, which determined that the causes of qualitative and quantitative changes in employment structure of banking institutions were quarantine measures caused by the COVID-19 pandemic and digitalization. The impact of digitalization and the spread of non-standard forms of employment have led to imbalances in the structure of labor and occupations, loss of much human capital, but made it possible to save the banking system from economic processes caused by the crisis and its social capital. Prospects for the development of human and social capital in accordance with transformational changes in employment in banking sector, involving the mobilization of modern knowledge, skills, development of professional skills and other components that characterize the level of compliance of modern banking with requirements of the profession.