Writing for Nonprofits in a Professionally-Oriented Institution: Using Rhetorical Genre Studies to Teach Flexibility

Abstract

Teaching rhetorical flexibility within a nonprofit environment to professionally-oriented students can be challenging because the seemingly transactional genres of nonprofit communication, such as grant applications, do not appear to invite improvisation. This genre analysis assignment from a Writing for Nonprofits course asks students to reflect on the intersections of their own values as emerging communications professionals and the rhetorical choices they made while writing in a nonprofit genre of their choice. To complete the assignment described here, students created a "personal code" that describes their professional values and used the code to write a genre analysis that examines the rhetorical choices made in a nonprofit genre. This "reflective genre analysis" allows students to recognize their own agency in the negotiation of genre and reinforces the idea that professional behavior is rhetorical and situational.