The purpose of this research is to determine the public’s perception of investment products and to determine the public’s decision to invest. This study uses a descriptive qualitative approach. This research is carried out on people in the city of Manado. The population in this study are people in Manado City who earn more than five million rupiahs, while the sample is 50 people. The method of collecting data is interview and observation. The results show that the people of Manado City clearly know what their reasons are for investing. The profit in the future is their purpose of investing, of course, considering inflation and considering the cost of education which is getting more expensive by the day. People already know how to manage finances by setting aside some of their income to invest, as evidenced by all of the respondents who have implemented investment instruments with their respective varied choices. Furthermore, the decisions of the people in Manado City to choose investments found the results of the community choosing various investment instruments such as property, gold, deposits, businesses, plantations, forex, foreign exchange, index, stocks, mutual funds, bonds. However, property and gold are the favorites of most people in Manado City.