Building brand loyalty on social media: theories, measurements, antecedents, and consequences
- 29 September 2021
- journal article
- research article
- Published by Springer Science and Business Media LLC in Journal of Brand Management
- Vol. 29 (1), 35-57
- https://doi.org/10.1057/s41262-021-00252-8
Abstract
No abstract availableKeywords
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