Investigation and Research on Influencing Factors of High Quality Development of Short Video in Agriculture, Countryside and Farmers

Abstract

If the nation wants to be revived, the countryside will be revitalized. With the continuous progress of mobile Internet technology, the development of short video we-media is also increasingly prosperous. The high-quality development of rural we-media promotes rural revitalization. The short video of “agriculture, countryside and farmers”, as the backbone of it, provides a new carrier for the publicity of the image of new farmers and the transmission of local culture, and also promotes the rapid development of rural economy. This paper studies the relationship between six principal factors, namely, technical factors, time factors, spatial factors, representative factors, social factors and economic factors, and focuses on exploring and analyzing the development of short videos on agriculture, countryside and farmers under the background of rural revitalization, looking forward to its high-quality development trend, finding some existing problems, and putting forward corresponding countermeasures and targeted suggestions.