Abstract
The relevance of the practical implementation of the concept of modeling processes of reflexive management of herd behavior at enterprises, which is reduced to the construction of a conceptual information model, is substantiated. The subject of this research is the toolkit of information modeling of the processes of reflexive management of herd behavior at enterprises. The goal of the article is information modeling of the processes of reflexive management of herd behavior at enterprises. Objective: the construction of an information model of the mechanisms of reflexive management of herd behavior in enterprises in the context of the interrelated functions performed by the system in question and the relationship between data, where, among others, information communications are reflected. General scientific methods are used: system analysis – to determine the features of the mechanism of reflexive management of herd behavior at enterprises, structural (functional) analysis – to identify the main functions of the modeling system of processes of reflexive management of herd behavior at enterprises, information modeling methodology SADT (IDEF0 notation) – to develop information models of a system for modeling the processes of reflexive management of herd behavior at enterprises. The results are obtained: an information IDEF0 model of a system for modeling the processes of reflexive management of herd behavior based on the SADT methodology is developed, which allows you to get a holistic picture of the corresponding processes at enterprises, the basic system concepts of which form the basis of the future information system. Conclusions: formalization, within the framework of the information model of the basic functions of the mechanism of modeling the processes of reflexive management of herd behavior at the enterprise, allows us to describe the basic information connections in a logical, convenient and consistent form, present implementation mechanisms, a set of mathematical models and approaches of the corresponding system.