Research on the development of the tourism business during the pandemic is an urgent problem today. The pandemic era has given us a new set of priorities. We need more advanced but easy-to-use innovative technologies now than ever before. An innovative approach in the tourism business can be reduced to the use not only of advanced information technology and the release of new services, but also a range of innovations that affect all areas of management (quality management, finance, personnel, etc.). In this case, the most effective innovation policy of the enterprise will be in the case of simultaneous implementation of different types of innovations. The article summarizes and systematizes modern innovative technologies used in the tourism business during a pandemic to increase the competitiveness of the industry. It is stated that innovative technologies are the most important part of the tourism and travel industry, helping businesses in their daily work, as well as improving the quality of customer service. Technological advances that currently leave their mark in the industry and, according to various studies, will lead to significant short-term changes in technological trends for 2021 are considered. It is stated that during the pandemic caused by COVID-19, it was tourism that suffered the most, in particular due to restrictive measures imposed by states on the movement of citizens, quarantine, air travel bans and more. It is emphasized that the development of innovative technologies is the most important condition for ensuring efficient and profitable management of the tourism sector during a pandemic. In order to meet today's challenges, the tourism business needs to implement creative ideas to minimize their losses, which is possible thanks to innovative technologies.