THE EFFECT OF ENDORSERS AND SOCIAL MEDIA ADVERTISING ON CONSUMER PURCHASE DECISIONS OF INSTAGRAM SOCIAL MEDIA USERS WITH BRAND AWARENESS AS A MEDIATING VARIABLE
Open Access
- 25 July 2021
- journal article
- Published by University of Surabaya in Journal of Entrepreneurship & Business
- Vol. 2 (2), 71-85
- https://doi.org/10.24123/jeb.v2i2.4472