Modern paradigm of society digitalization, based on the introduction of digital economy and management, on new information and computer technologies is considered. The example of the European Union and Morocco in the context of cross-cultural analysis shows how to form a similar paradigm in order to bring the country to the level of an advanced one. At the heart of the digital economy and digital management is the introduction of innovations in various sectors of national economy. The European Union has focused on four key areas: 1) skills; 2) infrastructure; 3) public services; 4) digitalization of business, which contributes to the digital revolution. By increasing their capacity, countries have been able to steer the digital transformation of the world for the better by expanding international technological cooperation. At the same time, three main principles should be followed: 1) equal“playing field” in digital markets; 2) security in cyberspace; 3) freedom online. The example of Morocco as a developing country shows that the country has chosen a scenario for the development of digital technologies and this logic has led to the current development of modern ICT and to the absence of a gap in the mentioned sector. In order to remain competitive in 10 years (as Morocco does), it is necessary to begin digital transformation today and change must affect not only the IT system, but also the people and leaders, their consciousness and culture, the formation of algorithmic thinking in the organization, for which the state should regulate this sector and develop the infrastructure of organizations and advanced innovative thinking.