A Study on the Phenomenon of Internet Literature IP Dramas Hot Broadcast from the Perspective of Youth Subculture

Abstract

Because of its own network attribute and its aes-thetic appeal to young audiences, Internet literature IP dramas present a unique youth-subcultural style. Its style bears the sensory emotions and spiritual needs of young people, and provides a way for young people to express themselves and build an identity with the characteristics of personali-zation, entertainment and subversion. However, with the rapid spread of the upsurge in cyberspace, its disadvantages also continue to emerge. Driven by business logic, in order to obtain an “eyeball economy”, some online literature IP dramas began to pay more attention to the emphasis on surface information and sensory stimulation. However, due to the difference between the good and the bad of the main creative team and technology, the quality of its content was also uneven. Such a series of problems are in front of us, and we have to think about how to ensure that the quality of its content can satisfy the audience, and how to correctly guide the value of its subcultural expression, which is the first problem to be solved at present.