Along with the continuous progress of science and technology, in recent years, the improvement and optimization of the structure of the media and the rapid development of the network are promoting continuous changes in the media environment. New media has penetrated into people’s daily life and become an integral part of the whole social environment. As an indispensable component of the media industry, the host industry is facing challenges from many aspects in the new media environment, which requires the announcers and hosts to give full play to their subjective initiative, finding the “opportunity” in the “crisis”, keeping up with the pace of the times, embracing the emerging media, and grasping the needs of the audience, to produce high-quality content, so as to transform “crisis” into “opportunity”.