Adoption of Mobile Marketing in the Telecommunication Industry of Tanzania: The Effects of Perceived Usefulness, Ease of Use, and Customer’s Knowledge
Open Access
- 30 April 2021
- journal article
- Published by European Scientific Institute, ESI in European Scientific Journal
- Vol. 17 (12), 160
- https://doi.org/10.19044/esj.2021.v17n12p160