WHEN THE SETTING IS RIGHT, IDEAS WILL FLOW- A BUSINESS CLASS CASE STUDY
- 10 April 2019
- journal article
- Published by Academia Europea de Direccion y Economia de la Empresa in Journal of Management and Business Education
- Vol. 2 (1), 48-65
- https://doi.org/10.35564/jmbe.2019.0006
Abstract
Generating new ideas is the call of the day as teachers seek to differentiate the students’ capabilities in unique and creative ways preparing them to face uncertainties in the work environment. A critical component of this process is to ensure that students are taught how to come up with new ideas, and making the classroom environment conducive to creative thinking. This study offers an observation of a business classroom experience that led to highly effective flow of ideas through the use of tools and techniques that create a safe environment for students, which can also be applied to any organizational setting. Participants were first taught to develop the rules of engagement required for a safe environment and then were trained in utilizing different creative thinking tools. The impact on the participants’ creative and innovative abilities as evidenced in their final design sprint project was found to be significant. The implications of these findings for management and leaders in education and organizational settings are highlighted.Keywords
This publication has 29 references indexed in Scilit:
- A Competence Portfolio for Professionals in the Creative IndustriesCreativity and Innovation Management, 2013
- To “Catch the Sparkling Glow”: A Canvas for Creativity in the Management ClassroomAcademy of Management Learning & Education, 2012
- Formally Developing Creative Leadership as a Driver of Organizational InnovationAdvances in Developing Human Resources, 2011
- Job Characteristics and the Creativity of Frontline Service EmployeesJournal of Service Research, 2010
- Exploratory Study of Organizational Creativity in Creative OrganizationsCreativity and Innovation Management, 2009
- An Exploration of Constraints and End User Development in Environments for Creative TasksInternational Journal of Human–Computer Interaction, 2008
- The Creative Product and the Creative Processes in Virtual EnvironmentsCreativity and Innovation Management, 2003
- Fostering Creativity in Business Education: Developing Creative Classroom Environments to Provide Students With Critical Workplace CompetenciesJournal of Education for Business, 2001
- Toward a Theory of Organizational CreativityAcademy of Management Review, 1993
- BRAIN WRITING FOR NEW PRODUCT IDEAS: AN ALTERNATIVE TO BRAINSTORMINGJournal of Consumer Marketing, 1984