Effect of celebrity endorsers’ attributes on purchase intentions in South Africa
Open Access
- 14 December 2021
- journal article
- research article
- Published by LLC CPC Business Perspectives in Innovative Marketing
- Vol. 17 (4), 111-119
- https://doi.org/10.21511/im.17(4).2021.10
Abstract
LLC “CPC “Business Perspectives” - publishing platform for academic journalsKeywords
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