STRATEGIC DECISIONS IN THE TOURISM INDUSTRY BASED ON INTERNET DATA COLLECTION TECHNOLOGIES AND THEIR SPATIAL ANALYSIS

Abstract

The paper offers a look the new opportunities that open up in management in the context of the development of information technology. The aim of the study is to highlight the benefits of using technologies for collecting big data and spatial statistics for making strategic decisions in the tourism industry. In the work, using the example of the ski resort “Abzakovo”, the technologies for collecting data on the Internet are shown, the spatial dependence of the data is assessed and conclusions are drawn that allow subsequent strategic decisions as to enterprises located in this territory. So are the government bodies interested in the development of this tourist zone. Thus, the analysis of the geography of the members of the “Abzakovo” group made it possible to single out a statistically significant spatial dependence of their age, which manifests itself in the neighborhood of the older members of the group near the resort. The results of the analysis of the rating of tourist infrastructure facilities in the area of the ski resort “Abzakovo” identified spatially related zones of low and high ratings.