The article deals with current problems of innovative and prospective development of modern society, related to the formation of a new type of personality capable of self-determination in the conditions of a new technological order and the needs of humanitarization of social processes. The philosophical problem posed by science in ancient times - "what is a person" today is interpreted by social practice by the requirement to understand what is a thinking person, how ready he is to consciously perceive the world and himself in the world. the Demand for an intellectually developed person, a subject of social creativity with the ability to real thinking, a conscious approach to any situation, involves the creation of a new social space, in which various institutions of intellectual development are located - from traditional to new, initiative. The role of the entire educational system - from General to higher education-is growing, and it is becoming a leading factor and a promising process in creating new learning technologies and, above all, in teaching thinking. The obvious lag of education in solving this problem causes the intellectual elite to act ahead of time, interested in a new approach to the problem of creativity and thinking. This is evidenced by various associations, clubs, and unions formed locally, in professional communities, and in scientific circles that discuss and develop thinking technologies.