Abstract
After the PRC President Xi Jinping put forward a proposal for the implementation of the Belt and Road initiative in 2013, this initiative of the PRC faced a phenomenon that has been called “soft power of resistance” in Chinese science. The PRC leadership, as a way to overcome this challenge, sees the need for humanitarian rapprochement with the participating countries of the initiative, one of the manifestations of which is Chinese outbound tourism. In Eurasia, the one of the most rapid development of Chinese tourism in recent years has been in Russia, which allows us to consider this phenomenon as an attempt from the PRC to cultural rapprochement with the Russian Federation through increasing tourist flows.

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