Analysis of the influence of word of mouth and brand image on the decision to purchase cosmetics make over products in Semarang
Open Access
- 19 November 2020
- journal article
- Published by Centre of Sociological Research, NGO in Economics, Management and Sustainability
- Vol. 5 (2), 138-148
- https://doi.org/10.14254/jems.2020.5-2.11