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An Exploratory Approach to the Influence of Perceived Social Presence on Consumer Trust in a Website
Home
Publications
An Exploratory Approach to the Influence of Perceived Social Presence on Consumer Trust in a Website
An Exploratory Approach to the Influence of Perceived Social Presence on Consumer Trust in a Website
MT
Mouna Thabet
Mouna Thabet
MZ
Mustapha Zghal
Mustapha Zghal
Open Access
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24 January 2013
journal article
Published by
IBIMA Publishing
in
Journal of Internet and e-Business Studies
p.
1-20
https://doi.org/10.5171/2013.895661
Abstract
No abstract available
Keywords
SOCIAL PRESENCE
PERCEIVED SOCIAL
EXPLORATORY APPROACH
CONSUMER TRUST
WEBSITE
Cited by 4 articles