Is the Strategic FinTech Policy “ZeroPay” Failed?

Abstract

ZeroPay was implemented to improve the card fee problem of small businesses, help them manage them, and consequently contribute to a positive economic cycle. However, ZeroPay, which started in 2018, was introduced to reduce fees for small business owners but is now being ignored by small business owners. Also, ZeroPay did not show successful results in bringing new changes to the financial market and citizen participation. In this paper, we discussed how ZeroPay proceeded after 4 years, how the initial issues were resolved, what the critical issues were, and how to resolve them. We also discussed why the “ZeroPay” service has been neglected by small business owners.