A Study on Customer Perception towards Hike in Prices of Online Food Delivery Channels

Abstract

Online Food Delivery channels have emerged in recent years which have made all the customers almost their slaves across India as most of us heavily rely upon them. At a lesser cost, these help us to order our food items with a wide variety of choice. When it comes to cost, Delivery charges play a major important factor in determining the price of different items through different online food channels.Customers as well as business houses now a days have a contemporary perception of delivery charges associated with such products and services available in the market This research paper explains the customer perception towards their ordering capacity when delivery charges are taken into consideration by them and more often are possibly changed by these food delivery partners. To study the customer perception, a sample size of 106 respondents was chosen and the data collected from such respondents was analyzed using Cross Tabulation and Chi Square Tests. It was elucidated from the analysis that for most of the customers delivery charges influences their capacity to order and most of the times customers have changed their mind to order online food when delivery charges are considerably high.