Corporate brand image and switching behavior: case of mobile telecommunications customers in Zimbabwe
Open Access
- 10 June 2020
- journal article
- research article
- Published by LLC CPC Business Perspectives in Innovative Marketing
- Vol. 16 (2), 80-90
- https://doi.org/10.21511/im.16(2).2020.07
Abstract
LLC “CPC “Business Perspectives” - publishing platform for academic journalsKeywords
This publication has 23 references indexed in Scilit:
- Service Quality, Corporate Brand Image, and Switching Behavior: The Mediating Role of Customer Satisfaction and Repurchase IntentionServices Marketing Quarterly, 2013
- INFLUENCE OF CUSTOMER SATISFACTION ON LOYALTY: A STUDY ON MOBILE TELECOMMUNICATION INDUSTRYJournal of Social Sciences, 2013
- Retail service quality, corporate image and behavioural intentions: the mediating effects of customer satisfactionThe International Review of Retail, Distribution and Consumer Research, 2012
- A Conceptual Study on Consumers’ Purchase Intention of Broadband Services: Service Quality and Experience Economy PerspectiveInternational Journal of Business and Management, 2012
- Consumer Ethnocentrism and Attitudes Towards Foreign Beer Brands: With Evidence from Zlin Region in the Czech RepublicJournal of Competitiveness, 2012
- Customer loyalty to service providers: examining the role of service quality, customer satisfaction and trustTotal Quality Management & Business Excellence, 2012
- Corporate image, loyalty, and commitment in the consumer travel industryJournal of Marketing Management, 2012
- Emotions that drive consumers away from brands: Measuring negative emotions toward brands and their behavioral effectsInternational Journal of Research in Marketing, 2012
- An Analysis of Brand Image, Perceived Quality, Customer Satisfaction and Re-purchase Intention in Iranian Department StoresInternational Journal of Business and Management, 2012
- Attitude and Purchasing Intention of Malaysian Consumers toward Green Packaged FoodsInternational Journal of Trade, Economics and Finance, 2012