Jessica L. Carr's highly analytic book aims at understanding Jewish Americans' self-image from the beginning of the twentieth century up to the Second World War through their visual culture of the "Hebrew Orient," the term she uses for Jewish Americans' view of Palestine. The author assumes that the self-image is well reflected through viewing others and aims to explore multiple self-images and identities, particularly in terms of cultural and gender identities. A broad systematic introduction depicting the analytic approach of the author explains the aims, major terms, and concepts used in the book. It is here that the term "visual culture" is defined as "everything that the eye can see, as well as mental processes brought at the moment of seeing" (13). The book is full of illustrations, photographs, and other images presented and analyzed in depth. Chapter 1, "'The Orient' as Jewish Heritage" discusses the book's key term "Hebrew (or Jewish) Orient" in vast detail. The author highlights the "Hebrew Orient" as a tool to reveal American Jews' cultural self-image through viewing their understanding of their "Hebrew Oriental" Jewish heritage and the contemporary inhabitants (pioneers, Mizrahim, and Arabs) of Palestine. This is the raison d'être of the author's preference for using the term Hebrew Orient rather than Palestine.