Turkey is one of the regional powers that remarkably adopted soft power in its foreign policy, especially during the last two decades; notwithstanding, the considerable impact of soft power on low and high politics regionally and internationally. This has been a useful tool for Turkey to reinforce its status and achieve its goals according the internal and external dynamics, such as, accession of justice and development party to power, Arab springs since 2011 and the attempted coup in 2016. This study contributes through a realist analysis of soft power’s raison d’être; in addition, to the advantages it brings to Turkey’s changing environment, not to mention, the thrust toward this choice in reaching goals and interests.