Procedimiento para medir el balance demanda y oferta en destinos turísticos
- 8 September 2022
- journal article
- research article
- Published by Universidad del Zulia in Revista de la Universidad del Zulia
- Vol. 13 (38), 252-274
- https://doi.org/10.46925//rdluz.38.18
Abstract
The meeting between demand and supply takes place in the tourism market and when applicants and suppliers meet, an equilibrium or balance of the market is archived. The present investigation refers to an analytical study that applies the deductive scientific method and the critical evaluation of the consulted documents, elaborated from scientific articles published in indexed journal and in other primary and secondary sources. A procedure is developed simultaneously measure demand and supply in a tourism destination, which allows establishing a balance or equilibrium, in order to favor the growth of the sector, after the significant decline created by the Covid 19 pandemic. The conclusions highlight the importance of the procedure to measure the trends of both indicators and the project themselves in order to draw adequate strategies and control mechanisms for the analysis of the demand supply balance based on scientific criteria, by the actors, managers and interest groups in the territories, which makes it possible in the short or medium term to increase tourism activity and walk towards the achievement of success in the world tourism sector.Keywords
This publication has 5 references indexed in Scilit:
- Barómetro OMT del Turismo Mundial y anexo estadístico, enero 2022Barómetro OMT del turismo mundial, 2022
- Estudio y aplicación de indicadores turísticos en la oferta y demanda turística por periodos de tiempo en la ciudad de Cuenca – EcuadorSiembra, 2019
- Métodos para el análisis del potencial turístico del territorio ruralRevista Mexicana de Ciencias Agrícolas, 2014
- Constraints to Sport Tourism: A Cross-Cultural AnalysisJournal of Sport & Tourism, 2010
- Marketing the competitive destination of the futureTourism Management, 2000