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Pengaruh Bauran Pemasaran Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada PT Indomarco Pratama Denpasar Bali

Gde Indra Surya Diputra, Gede Agus Dian Maha Yoga
Published: 18 August 2020
WIDYA MANAJEMEN , Volume 2, pp 69-80; doi:10.32795/widyamanajemen.v2i2.908

Abstract: This study discusses analyzing the marketing mix and service quality of purchasing decisions at PT. Indomarco Pratama Denpasar Bali. This research method is quantitative descriptive using questionnaires as a method of data collection and multiple linear regression analysis using SPSS. The results showed that the promotional mix involved a partial purchase decision of consumers at PT Indomarco Pratama Denpasar Bali by 0.002
Keywords: Purchasing / mix / PT Indomarco Pratama Denpasar Bali

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