PENGARUH PENGALAMAN WISATAWAN TERHADAP KEPUASAN DAN KEPERCAYAAN SERTA NIAT BERKUNJUNG KEMBALI

Abstract

In contemporary marketing, the intention to revisit has become the main key in research so that tourists do not move to other destinations. intention to revisit tourist areas is influenced by many factors. The problem and purpose of this research is to analyze and prove the influence of tourist experience, satisfaction, trust in the intention to revisit intention. Destination Nature Posong Temanggung became a research location. Tourists who have visited once to the destination become a research sample. The data collected were 124 questionnaires, processed using SEM AMOS. The concluesion of te study shows that tourist’s experience satisfaction and trust direcly influence the intention to revisit. Implications of research findings such as managers provide positive experiences to tourists so that tourists are satisfied and trust the destination so they will visit again. Research limitations such as a number of samples have not been able to generalize the conclusions as a whole. Suggestions for further research, researchers recommended to increase the number of samples of various ages so that they can provide a complete model as a guide for managers to develop destinations.