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The role of mediation satisfaction of customer relationship marketing influence toward consumer trust at Elite Sang Tunas Kid Courses Denpasar

Anak Agung Ngurah Gede Sadiartha, I Wayan Suartina
Economics, Management and Sustainability , Volume 5, pp 42-47; doi:10.14254/jems.2020.5-1.4

Abstract: Kindergarten school at an early age is a form of education that focuses on laying the foundation towards physical growth and development (fine and gross motor coordination), intelligence (thinking power, emotional intelligence, spiritual intelligence), socio-emotional (attitude and behavior as well as religion), language and communication, by the uniqueness and stages of development carried out by young children born up to eight years, serves to develop children's potential and shape the child's personality correctly. The purpose of this education has two functions, namely giving direction to all educational activities and is something that is intended to be achieved by all educational activities. Based the results are customer relationship marketing has a positive and significant influence on the satisfaction of Elite Sang Tunas Kid Courses Denpasar, CRM has a positive and significant influence on Consumer Trust in Elite Sang Tunas Kid Courses Denpasar, satisfaction has a positive and significant influence on Consumer Trust at Elite Sang Tunas Kid Courses Denpasar, the role of satisfaction plays an important role for the development and progress of the institution, this means that the better customer relationship marketing, consumers will feel high satisfaction so that consumers are loyal to the services provided by Elite Sang Tunas Kid Courses Denpasar.
Keywords: satisfaction / sang / kid / Courses / Child's / Tunas / Denpasar / Trust in Elite

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