Analisis Sentimen Ulasan Aplikasi Mola Pada Google Play Store Menggunakan Algoritma Support Vector Machine

Abstract

MOLA is one of the video streaming platform applications on the google play store. The mola application has been downloaded 5 million times but only has a 3.2 rating. On the Google Play Store app rating is followed by user reviews of the app. There are quite a lot of reviews that are unstructured and contain opinions from users about their satisfaction with the application so that it is often taken into consideration by potential users to choose the application used. Based on this, sentiment analysis was carried out using the Support Vector Machine algorithm to find out how the sentiments of users towards the MOLA application on the google play store were carried out. This study uses the Knowledge Discovery in Database (KDD) method. The data used is a review of the MOLA application with as many 520 data consisting of 312 positive reviews and 208 negative reviews. The best results are obtained in scenario 1 (90:10) using the RBF (Radial Basis Function) kernel which produces 92.31% accuracy, 96.3% precision, 89.66% recall, and 92.86% f1-score.   Keywords: Sentiment Analysis, Support Vector Machine, MOLA