Analisis Efisiensi Pemasaran Kopi Robusta
Open Access
- 21 June 2022
- journal article
- Published by Institut Pertanian Bogor in Jurnal Agribisnis Indonesia
- Vol. 10 (1), 113-125
- https://doi.org/10.29244/jai.2022.10.1.113-125
Abstract
Robusta coffee is a leading commodity in West Lampung Regency. The existence of a gap in coffee prices at the producer and consumer level by 49,04 percent is suspected that a large number of marketing institutions are involved, resulting in high marketing costs. This has led to allegations of unequal pay among marketing institutions. It has an impact on the level of coffee marketing efficiency in the Sekincau District. Therefore, this study aimed to analyze the Robusta coffee marketing system that is formed, based on the institutions involved, and analyze the Robusta coffee marketing efficiency in Sekincau District. Research data was obtained from observations, interviews using questionnaires, and supporting data from relevant agencies. The results showed that four marketing channels carried out each marketing function. Based on quantitative calculations, channel I is the most efficient channel with a margin of Rp 5.669 per kg and a farmer’s share of 76,77 percent. Efforts to overcome coffee marketing inefficiencies in Sekincau District, West Lampung Regency through the optimal implementation of marketing functions at each marketing agency, efforts to improve post-harvest quality and sales of coffee products that have been processed into sangria coffee or powder to encourage increased selling prices and farmers' income.Keywords
This publication has 8 references indexed in Scilit:
- DINAMIKA POLA PEMASARAN KOPI PADA WILAYAH SENTRA PRODUKSI UTAMA DI INDONESIAJurnal AGROSAINS dan TEKNOLOGI, 2020
- Marketing Efficiency of Coffee-Based Agroforestry Based on Market Performance: A Case of Study in Air Kubang Village, TanggamusJurnal Sylva Lestari, 2019
- Dynamics of Indonesian Robusta Coffee Competition Among Major Competitor CountriesJurnal Tanaman Industri dan Penyegar, 2018
- THE LEVEL OF COMPARATIVE ADVANTAGES OF WORLD MAIN COFFEE PRODUCERSBuletin Ilmiah Litbang Perdagangan, 2017
- Efficiency Analysis of Indonesian Coffee Supply Chain Network Using A New DEA Model Approach: Literature ReviewAsian Social Science, 2017
- The Impact of Food Safety Standard on Indonesia's Coffee ExportsProcedia Environmental Sciences, 2014
- Uganda Coffee Supply Response and Export Demand: An Economic AnalysisAfrican Crop Science Journal, 2011
- ANALISIS PEMASARAN KOPI DI KECAMATAN BERMANI ULU RAYA KABUPATEN REJANG LEBONGJurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis, 2010