Factors Influencing Purchase of Cake Premix by Bakeries in Madurai and Virudhunagar District

Abstract

This mission targets to discover the elements influencing the acquisition of cake premix in bakeries. This mission is likewise intended to become aware of the thing influencing the acquisition of cake premix merchandise. The records became amassed with inside the Virudhunagar and Madurai district to analyze which cake premix and logo they pick, in addition to the elements influencing their selection to shop for cake premix. A total of 157 bakeries from Madurai and Virudhunagar District were taken for study and the details were collected with the use of a Structured Questionnaire. For the evaluation cause, statistical test like Chi Square , Percentage analysis and Weighted Average have been used. It is determined out from work that the Quality of product is terrific with crust & crumb cake premix and it occupies the primary function while in comparison to different premix brands.