Nonlinear relationship between brand experience and customer satisfaction in the hospitality sector: an exploratory study
- 21 August 2021
- journal article
- research article
- Published by Springer Science and Business Media LLC in Journal of Brand Management
- Vol. 28 (6), 643-656
- https://doi.org/10.1057/s41262-021-00249-3
Abstract
No abstract availableKeywords
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