Abstract: During the last decade, researchers put a lot of effort into the development of the multi-criteria decision methods (MCDM) capable of dealing with the uncertainty and vagueness of the initial information. MCDM approaches that work under the environment of the interval-valued neutrosophic sets (IVNS) demonstrate credibility for the analysis of different opinions as well as for the inconsistency of the criteria evaluation data. The novel multicriteria decision-making approach MULTIMOORA-IVNS (multi-objective optimisation by ratio analysis under interval-valued neutrosophic sets) is presented in this paper. A novel heuristic evaluation methodology HEBIN (heuristic evaluation based on interval numbers) that exploits MULTIMOORA-IVNS for the processing of the evaluation results is also presented in this research. HEBIN is able to increase the accuracy of the checklists-based heuristic evaluation and to diminish the impact of the inconsistencies caused by the evaluators. A comparison of six e-commerce websites is introduced to reveal the practicalities of the proposed multicriteria decision-making application.