In this article the care and promotion of freshwater fish is discussed. The stages of cultivation include the development medium preparation, supply of indulges/seed dispersal, management of water, management of feedstuff, pest control and disease management. Furthermore, advances on the marketing of freshwater fish are aimed at enhancing the economy of the population in terms of revenue, processing, delivery, entry, and utilization of products that provide the resources of the community. Innovation of fresh fish marketing A number of operations are linked to each other in the fishing agri-business framework including the sourcing, manufacturing, post-harvest processing (agro-industries), marketing and institutions. There is a method to produce a commodity all things in the fisheries agribusiness. In all operations producing products or services, marketing activities are also relevant. Fisheries may be divided into commodities and commodities.