Ancestry.com’s Race Stories

Abstract

The popularity of genealogical research is linked to the growth of online genealogy services such as Ancestry.com, which, as of 2020, has over three million paid subscribers. Another 18 million people have taken genetic ancestry tests through the company’s subsidiary, AncestryDNA. This article interrogates how Ancestry presents information on race and ethnicity to users, asking if it is possible for researchers to build a critical racial identity using Ancestry’s services. Applying an understanding of whiteness that comes from critical race studies, the article examines the way race, and whiteness in particular, is presented in the business’s marketing, web features, and products such as AncestryDNA. These examinations reveal a company selling customers family history narratives that comport with the mythology of American egalitarianism, while at the same time essentializing race and ethnicity. The implications of these findings are significant for information professionals because Ancestry relies on partnerships with libraries and archives to supply material for the website’s research database. These partnerships compel archivists and librarians to scrutinize Ancestry’s information ethics. The article calls for further discussion and research into how information professionals can be agents for change in how race and ethnicity are treated in online genealogy spaces.